What Dentists Are Looking for When Buying a Dental Practice

What Drives Dentists Toward Ownership?

For many dentists, practice ownership is the ultimate goal. It’s the path to autonomy, increased income, and the opportunity to shape a business that reflects their values and clinical philosophy.

But once a dentist decides they’re ready to buy, what exactly are they looking for in a practice?

In this post, we’ll explore the key factors dentists consider when evaluating dental practices for purchase, and how sellers can position their practices to meet buyer expectations.


1. Location, Location, Location

A great practice in the wrong location can be a dealbreaker. Dentists typically look for:

  • Proximity to home or preferred lifestyle areas

  • Growing or stable population demographics

  • Good visibility and parking access

  • Reasonable competition in the area

Tip for Sellers: Highlight community amenities, patient demographics, and referral relationships when marketing your practice.


2. Strong, Loyal Patient Base

Buyers want to walk into a practice with steady revenue and consistent patient flow. They look for:

  • Active patient count over the past 12–24 months

  • New patient acquisition trends

  • High patient retention rates

  • Patient base with favorable insurance mix or fee-for-service ratios

What Helps: Sharing KPIs like recall rates, patient attrition, and appointment backlog can demonstrate practice stability.


3. Healthy Financial Performance

Ultimately, the financials drive the decision. Dentists often request:

  • 3–5 years of profit and loss statements

  • Collections and net income trends

  • Overhead breakdown

  • Salaries, lab costs, and rent structure

Practices with clean books, consistent earnings, and 55–65% overhead are especially appealing.

Bonus: Sellers who clearly separate owner compensation from practice profit make it easier for buyers to understand true earnings potential.


4. Modern Equipment and Digital Systems

While not every buyer expects the latest technology, most dentists appreciate:

  • Digital X-rays and intraoral cameras

  • Paperless records / practice management software

  • Well-maintained chairs, compressors, and sterilization units

Outdated equipment isn’t always a dealbreaker, but it can affect pricing—or lead buyers to factor in upgrade costs.


5. Growth Potential

Dentists want practices with room to grow, whether through clinical expansion or operational efficiency. Key indicators include:

  • Procedures currently referred out (e.g., implants, molar endo, ortho)

  • Available space for an additional operatory

  • Marketing opportunities not yet explored

  • Limited evening or weekend hours that could be added

Smart Sellers: Frame untapped opportunities as upside, not shortcomings.


6. Strong Staff and Office Culture

A committed, well-trained team is a huge asset. Buyers want to see:

  • Long-term employees with patient rapport

  • Low turnover

  • Positive workplace culture and team dynamics

When possible, buyers often want to retain staff to help ensure a smooth transition and patient continuity.


7. Favorable Lease or Real Estate Terms

If the practice doesn’t own the building, the lease becomes part of the deal. Buyers look for:

  • Assignable lease with multiple renewal options

  • Reasonable rent-to-revenue ratio (ideally under 7–9%)

  • Option to purchase the real estate in the future (preferred by many buyers)

If the seller owns the building, clarity about purchase or lease terms can be a major selling point.


8. Smooth Transition Plan

Most buyers aren’t just looking at the numbers—they’re looking at the human side of the transition too.

They value:

  • Willingness of the seller to stay on temporarily if needed

  • Help introducing patients and staff to the new owner

  • Assistance navigating insurance credentialing and business setup

Practices with well-thought-out transition strategies are more attractive and less risky.


In today’s market, dentists ready for ownership are looking for financially sound practices with strong patient relationships, growth potential, and minimal friction during transition.

If you’re a seller, aligning your practice with these buyer priorities—and working with an experienced dental broker—can make your practice more attractive, speed up the sale, and help you command top value.


Are You Ready to Sell—or Looking to Buy?

At American Practice Consultants, we help dentists across New Jersey and Eastern Pennsylvania connect with the right buyers and sellers. Whether you’re preparing your practice for sale or actively seeking the perfect acquisition, our team will guide you through every step.

📞 Contact us today for a confidential consultation and take the next step toward ownership or retirement.

Should You Upgrade Your Dental Office Before Selling?

One of the most common questions we hear from dentists preparing to sell their practice is:

“Should I upgrade my dental office before putting it on the market?”

While a modern, updated space can attract buyers and boost perceived value, renovations can also be costly and may not guarantee a full return on investment.

In this post, we’ll break down the pros and cons of upgrading your dental office before a sale, helping you decide what’s worth updating — and what’s best left for the buyer.


Why Office Upgrades Matter to Buyers

Today’s buyers, especially younger dentists, often look for practices that offer:

  • A clean, modern aesthetic

  • Digital workflows and paperless records

  • Updated operatories and equipment

  • Efficient patient flow and space utilization

However, not all upgrades are created equal — and timing, budget, and local market conditions should all factor into your decision.


🔍 Pros of Upgrading Your Dental Office Before Selling

1. Boosts First Impressions and Buyer Interest

A fresh, updated office often generates more buyer interest — and can result in quicker offers.

  • Aesthetic upgrades like paint, flooring, and lighting create a clean, inviting feel.

  • Updated waiting areas and operatories make the space feel turn-key.

2. May Increase Perceived Value

Even minor improvements can make your practice feel higher-end and help justify your asking price.

  • Digital x-rays, intraoral cameras, and electronic health records signal a modern, efficient practice.

  • Cosmetic changes can make outdated spaces feel refreshed without a major renovation.

3. Can Improve Operational Appeal

Upgrades that improve patient flow, accessibility, or operatory function enhance the business case for buyers — especially if they plan to step in and start treating patients immediately.


⚠️ Cons of Upgrading Your Dental Office Before Selling

1. High-Cost, Low-Return Risk

Large-scale renovations or new equipment purchases may not generate a dollar-for-dollar return.

  • A $100,000 remodel could only boost value modestly depending on your market.

  • Some buyers may prefer to remodel themselves and see recent upgrades as a sunk cost they didn’t choose.

2. Disruption to Business Operations

Renovations can lead to downtime, patient inconvenience, or delayed appointments — which can negatively impact your revenue and reputation during a critical period.

3. Shifting Buyer Preferences

Not all buyers have the same taste or priorities. What you perceive as an improvement may not align with the buyer’s vision — especially when it comes to décor or equipment brand preferences.


What Should You Upgrade? (High-Impact, Low-Risk Improvements)

If you want to make your practice more marketable without overspending, focus on cosmetic and functional upgrades that offer strong ROI:

Upgrade

Estimated Cost

Benefit

Fresh paint in neutral colors

Low

Brightens space, modern feel

New flooring (LVT or tile)

Moderate

Clean, contemporary impression

Updated lighting

Low–Moderate

Enhances office ambiance

Decluttering/depersonalizing

Free

Makes space feel larger, turn-key

Deep cleaning of carpets, furniture

Low

Improves first impressions

Repairing wear and tear (doors, cabinets)

Low

Reduces buyer hesitation

Updating signage (if needed)

Low

Enhances curb appeal

Tip: A clean, well-maintained space shows pride of ownership and reassures buyers that the practice has been well cared for.


What to Avoid Upgrading Before Selling

Upgrade

Why to Avoid

Full remodels or major construction

High cost with limited ROI; disrupts operations

Brand-new dental equipment

Buyers often have personal preferences or vendor contracts

Rebranding (logos, colors, themes)

May conflict with the buyer’s desired image

Adding new technology last-minute

ROI is questionable if you’re not using it before sale

Instead, disclose aging equipment or outdated systems honestly and price the practice accordingly.


How We Advise Our Sellers

At American Practice Consultants, we work closely with dental practice owners to evaluate:

  • Current office condition

  • Market trends and buyer expectations

  • Budget-friendly improvements that maximize value

We help you balance investment with impact, ensuring that every dollar spent supports your sale.


Should you upgrade your dental office before selling? It depends.

Smart, cosmetic improvements can make your practice more attractive to buyers — but costly renovations or new equipment are rarely necessary and may even backfire.

The key is knowing what to improve, what to skip, and how to present your practice in the best possible light. A dental practice broker with local expertise can help guide your decision and develop a transition plan that protects your time, money, and practice value.


Ready to Sell Your Dental Practice?

Let us help you prepare your office and your business for a successful sale. Contact American Practice Consultants today for a confidential consultation and market assessment in New Jersey or Eastern Pennsylvania.

Ownership vs. Associateship

Many dentists face a pivotal question early in their careers: Should I buy my own dental practice or continue working as an associate? While both paths have their merits, the long-term financial rewards of ownership often outweigh the short-term convenience of employment.

In this article, we’ll break down the key financial benefits of dental practice ownership compared to working for someone else — and why now might be the right time to take the leap.


Higher Income Potential

📊 Associates Earn Steady Salaries…

Associate dentists typically earn a fixed percentage of collections or production, often ranging between 25%–35%, depending on the contract and office overhead. In high-production offices, this can be a solid income — but there’s a cap.

🚀 Practice Owners Build Real Wealth

As a practice owner, your earnings are not limited to a percentage. Instead, you benefit from:

  • All net profit after expenses.

  • Control over fees, services, and patient flow.

  • Strategic investments that grow your bottom line.

Example:

  • Associate: Earns $180,000/year with no equity.

  • Owner: Generates $1.1M in revenue with 60% overhead = $440,000 in net income.


Equity and Business Value Accumulation

Associates trade time for money — and once you stop working, the income stops too. Practice owners, however, build a saleable asset.

🏢 The Value of Practice Equity

Dental practices typically sell for 50%–85% of collections. That means if your practice collects $1M annually, it could sell for $500,000–$850,000 (or more) when you retire or exit.

This practice equity is wealth you won’t get as an employee.


Tax Advantages for Business Owners

Owning a dental practice unlocks a range of tax-saving strategies not available to associates.

💰 Common Tax Deductions for Owners:

  • Equipment and technology purchases.

  • Continuing education and travel.

  • Business-related meals and mileage.

  • Retirement contributions through SEP-IRA, Solo 401(k), or defined benefit plans.

  • Depreciation on real estate or leasehold improvements.

These deductions can significantly reduce your taxable income — something salaried associates miss out on.


Control Over Your Career and Schedule

While not strictly financial, autonomy has real economic value.

As an associate, your income and hours are controlled by someone else. But as an owner, you can:

  • Choose your work schedule.

  • Build a team and culture that reflects your values.

  • Expand into new services or specialties that increase profitability.

More control = more opportunity to grow income and reduce burnout.


Long-Term Wealth Through Real Estate Ownership

Many dental practice owners eventually buy the building that houses their practice — unlocking another layer of wealth.

🏠 Benefits of Owning Your Office Space:

  • Build equity in commercial real estate over time.

  • Receive rental income from the practice (which you own).

  • Enjoy tax advantages like depreciation and expense write-offs.

  • Retain the building as a separate investment asset after practice sale.

Owning both your practice and your property is a powerful path to long-term financial security.


Greater Financial Stability in the Long Run

While associates may enjoy predictable paychecks, their income can be vulnerable to:

  • Practice downsizing.

  • Production slowdowns.

  • Corporate consolidation or ownership changes.

As an owner, your income is tied to the success of a business you control, giving you more influence over your financial destiny.


Financial Comparison: Associate vs. Owner Over 10 Years

Metric

Associate Dentist

Practice Owner

Average Annual Income

$180,000

$400,000

Total Earnings (10 years)

$1.8M

$4M

Business Equity Gained

$0

$700,000 (sale value)

Tax Advantages

Limited

Extensive

Real Estate Equity

$0

$400,000+ (if property owned)

Note: Figures are illustrative and will vary based on location, efficiency, and ownership decisions.


Is Ownership Right for You?

Dental practice ownership isn’t without challenges — it requires responsibility, leadership, and a willingness to learn business skills. But for those willing to take the step, the financial upside is often substantial.

Working with an experienced dental practice broker can help you:

  • Evaluate if you’re financially ready.

  • Find the right practice in your preferred location.

  • Avoid costly mistakes during the transition.


While associateship can be a great starting point, practice ownership remains the best path to long-term financial freedom in dentistry. From higher income and equity to tax savings and control, owning your own practice allows you to reap the full rewards of your training and hard work.

Ready to take the next step?

Contact American Practice Consultants for a confidential consultation and explore current dental practices for sale in New Jersey and Eastern Pennsylvania.

kevin-cooper

Introducing Kevin P. Cooper as the New Owner

Elevating Dental Practice Transitions in Eastern Pennsylvania and New Jersey

Moorestown, NJ – American Practice Consultants, Inc., a leading dental broker and practice transitions company serving Eastern Pennsylvania and New Jersey, is delighted to announce the appointment of Kevin P. Cooper as the new owner, effective May 1st, 2023. With extensive experience in assisting dentists buy and sell dental practices, Kevin has been an integral part of the company since 2017, working alongside his father, Philip A. Cooper, DMD.

Dr. Cooper established American Practice Consultants in 1985, recognizing the need for expert guidance in dental practice transitions. Through years of dedication, he has successfully built the business from the ground up, completing numerous buy and sell transactions within the region. Dental professionals trust his expertise and rely on his proven track record.

Drawing upon over 16 years in the corporate world, where he excelled at Gartner in Stamford, CT, and the American Board of Internal Medicine in Philadelphia, PA, Kevin brings a unique blend of customer service, business acumen, and healthcare knowledge to his new role. He is enthusiastic about continuing to assist dentists in buying, selling, and valuing dental practices. Dental professionals can leverage Kevin’s expertise and background to navigate the complexities of dental practice transitions seamlessly.

While Kevin assumes ownership, Phil will remain involved in all aspects of the business, ensuring a smooth transition. Phil’s unparalleled market knowledge is invaluable, and he is excited to witness Kevin take charge of the day-to-day operations. Together, they will continue to deliver exceptional dental broker services and support to professionals across Eastern Pennsylvania and New Jersey.

American Practice Consultants, Inc. remains committed to providing unparalleled dental practice brokerage and transition services. Under Kevin’s leadership, the company is poised to further enhance its brokerage service offerings, catering to the specific needs of dental professionals seeking to buy or sell a dental practice. As a trusted dental practice broker in Eastern Pennsylvania and New Jersey, American Practice Consultants is dedicated to delivering results.

Whether you are a dentist looking to buy a dental practice or considering selling your current practice, American Practice Consultants, Inc. is your go-to partner. Contact us today to experience the expertise and personalized guidance that sets us apart as the premier dental practice broker in Eastern Pennsylvania and New Jersey.